GENESIS EDGE MARKETING
AUTHORITY CAMPAIGN PLANNING FRAMEWORK

1. MARKET
- Category and competing alternatives
- Buyer roles and evaluation stages
- Geographic and regulatory context
- Publications and entities buyers already trust

2. PAGES
- Commercial importance
- Search intent
- Content quality
- Internal linking
- Existing authority
- Competitor gap
- Editorial citeability

3. ASSETS
- Original data
- Expert commentary
- Templates and tools
- Technical documentation
- Implementation knowledge
- Research and benchmarks
- Useful corrections or updates

4. PROSPECTS
- Topical relevance
- Audience fit
- Organic visibility
- Editorial quality
- Outbound-link patterns
- Domain and ownership history
- Exact placement context

5. OUTREACH
- Publication-specific reason
- Useful contribution
- Appropriate contact
- Claim and content approval
- Follow-up discipline
- Reply and objection learning

6. PLACEMENT
- Accurate context
- Natural anchor
- Useful destination
- Correct placement classification
- Live-link verification
- Replacement terms

7. MEASUREMENT
- Placement quality
- Relevant referring domains
- Target-page impressions and queries
- Search visibility
- Referral opportunities
- Content discoverability
- Campaign learning

Genesis Edge Marketing
https://genesisedgemarketing.com/