GENESIS EDGE MARKETING
OUTREACH PLANNING WORKSHEET

CAMPAIGN
Company:
Product/category:
Target market:
Primary buyer:
Priority page:
Business role of this page:
Search intent:

EDITORIAL VALUE
What does the target page help a reader understand or do?
What original expertise, data, template, tool, or example can we offer?
Which claim requires review?
Why would a publisher update or create content for this idea?

PROSPECT PROFILE
Relevant publication topics:
Relevant audience:
Required geography:
Minimum quality expectations:
Prohibited industries or topics:
Acceptable placement types:

PITCH
Specific article or section:
Editorial gap:
Useful contribution:
Qualified expert:
Suggested destination:
Natural anchor concept:

APPROVAL
Website reviewer:
Content reviewer:
Technical/legal reviewer:
Final placement reviewer:

REPORTING
Live URL:
Publication:
Article topic:
Target:
Anchor:
Link attribute:
Published date:
Quality rationale:
Replacement eligibility:

Genesis Edge Marketing
https://genesisedgemarketing.com/link-building-methodology/