GENESIS EDGE MARKETING
SAAS LINK BUILDING CAMPAIGN CHECKLIST

STRATEGY
[ ] Define product category, buyer, market, and sales motion.
[ ] Prioritize product, feature, comparison, alternative, integration, use-case, and resource pages.
[ ] Check search intent and content readiness.
[ ] Review internal links to and from each priority page.
[ ] Compare page-level authority with leading competitors.

ASSETS
[ ] Identify original data, expert access, templates, tools, benchmarks, and implementation knowledge.
[ ] Confirm claims, screenshots, pricing, integrations, and product details are current.
[ ] Create a clear editorial reason to cite each asset.
[ ] Assign client reviewers for technical, legal, security, or product claims.

PROSPECTING
[ ] Segment publishers by buyer, topic, industry, and opportunity type.
[ ] Review organic traffic, ranking topics, editorial quality, indexing, and outbound links.
[ ] Document why each website and page fit.
[ ] Reject PBNs, link farms, hacked sites, AI content farms, and irrelevant inventory.

OUTREACH
[ ] Reference a specific page, gap, or editorial need.
[ ] Explain the useful contribution before asking for a link.
[ ] Match the pitch to the publication and editor.
[ ] Track replies, objections, and market learning.

PLACEMENT
[ ] Approve website and opportunity according to the campaign workflow.
[ ] Review article topic, target page, anchor, and surrounding context.
[ ] Verify the live link and attribute.
[ ] Record publication date and replacement terms.

MEASUREMENT
[ ] Track referring-domain quality and topical relevance.
[ ] Monitor target-page impressions and queries in Google Search Console.
[ ] Review keyword movement and discoverability without claiming single-link causation.
[ ] Improve target pages, assets, and prospecting based on evidence.

Genesis Edge Marketing
https://genesisedgemarketing.com/saas-link-building-services/