GENESIS EDGE MARKETING
WEBSITE QUALIFICATION CHECKLIST

Use this checklist before approving a backlink opportunity.

1. TOPICAL AND AUDIENCE RELEVANCE
[ ] The website has an established relationship to our market, buyer, workflow, or target topic.
[ ] The proposed article is relevant to the destination page.
[ ] The publication reaches a useful geographic and professional audience.
[ ] The mention improves the article rather than interrupting it.

2. ORGANIC VISIBILITY
[ ] The website is indexed and important sections appear in search.
[ ] Ranking topics are relevant to the publication's stated purpose.
[ ] Traffic is not dependent on one unrelated or temporary page.
[ ] Traffic history does not show unexplained collapse or manipulation.

3. EDITORIAL QUALITY
[ ] Articles have identifiable authors or accountable editorial ownership.
[ ] Recent content is useful, coherent, and edited.
[ ] Sponsored content is distinguishable from independent editorial content.
[ ] The website has reasonable update, correction, and disclosure practices.

4. OUTBOUND-LINK REVIEW
[ ] Commercial links are contextually relevant.
[ ] The publication does not link across unrelated high-risk niches.
[ ] Articles are not overloaded with exact-match anchors or vendor links.
[ ] The proposed page has a natural reason to reference the destination.

5. RISK REVIEW
[ ] The site does not appear to be a PBN, link farm, hacked domain, or AI content farm.
[ ] Ownership, domain history, and publishing changes do not create obvious concern.
[ ] No hidden, redirected, cloaked, or misleading link method is required.
[ ] The opportunity complies with our brand and prohibited-topic requirements.

6. FINAL PLACEMENT
[ ] The anchor is natural and accurately describes the destination.
[ ] The surrounding sentence is factually correct.
[ ] The destination page answers the reader's likely question.
[ ] Link attribute and placement type are recorded accurately.
[ ] The live URL, date, target, context, and review notes are stored.

Decision:
[ ] Approve
[ ] Reject
[ ] Needs additional review

Notes:

This checklist supports human review. Third-party metrics such as DR and traffic
are evidence, not automatic approval.

Genesis Edge Marketing
https://genesisedgemarketing.com/quality-standards/