Authority strategies shaped around how each market earns trust.
Link building changes when the buyer, publisher ecosystem, compliance burden, product complexity, and sales cycle change. Explore the market-specific considerations Genesis Edge uses when planning campaigns.
B2B Software Link Building
Link building for B2B software companies with complex buying committees, long sales cycles, integrations, and high-consideration product decisions.
Explore industry strategyCybersecurityCybersecurity Link Building
Cybersecurity link building built around technical accuracy, buyer trust, responsible claims, and relevant security publications.
Explore industry strategyEcommerceEcommerce Link Building
Link building for ecommerce brands, retail platforms, marketplaces, and direct-to-consumer businesses across category, product, and buying-guide search.
Explore industry strategyEdTechEdTech Link Building
Link building for education technology, learning platforms, training software, assessment tools, course systems, and academic technology.
Explore industry strategyFintechFintech Link Building
Editorial link building for fintech, payments, banking technology, lending, spend management, accounting, and financial infrastructure companies.
Explore industry strategyHealthTechHealthTech Link Building
Responsible link building for healthcare software, digital health, clinical operations, patient engagement, and health technology companies.
Explore industry strategyHR techHR Tech Link Building
Link building for HR software, recruiting technology, payroll, people analytics, learning, engagement, and workforce platforms.
Explore industry strategyAI companiesLink Building for AI Companies
Authority-building campaigns for AI platforms, infrastructure providers, copilots, agents, and applied AI companies operating in a fast-changing market.
Explore industry strategyMartechMartech Link Building
Link building for marketing technology platforms across analytics, attribution, automation, customer data, content, sales, and growth workflows.
Explore industry strategySaaSSaaS Link Building for Product-Led Growth
A practical SaaS link building approach for product, feature, comparison, alternative, integration, use-case, and resource pages.
Explore industry strategyFind the pages that need better backlinks, stronger assets, and cleaner outreach angles.
We review your priority SaaS pages, competitor link patterns, and relevant publisher opportunities so you can see where authority is missing.