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Review process

Content and Campaign Review Process

How Genesis Edge Marketing reviews website content, campaign strategy, publisher prospects, placements, reporting, and material updates.

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Page review checklist

Before publication, the reviewer checks search intent, EEAT signals, practical detail, unsupported claims, internal links, FAQs, conversion paths, heading structure, metadata, schema eligibility, and whether the content would still be useful without search traffic.

Campaign review checkpoints

Campaigns are reviewed before prospecting, before website approval, before placement acceptance, and before reporting. The review asks whether the opportunity supports the target page, whether the website meets standards, whether the anchor and context are natural, and whether the record is complete.

Named accountability

Authorship and review information appear on important pages because anonymous expertise is difficult to evaluate. The reviewer is responsible for checking operational accuracy, not guaranteeing search outcomes.

Review schedule

Commercial pages should be checked more frequently because pricing, service scope, and buyer expectations change. Service pages need periodic operational review. Trust pages should be reviewed annually and whenever the underlying methodology or policy changes.

Operating framework

How the standard works in practice.

  1. 01

    Draft or campaign preparation

    The editorial or campaign team documents the intended reader, objective, evidence, decisions, and required links.

  2. 02

    Operational review

    A practitioner checks whether the description matches how strategy, prospecting, outreach, placement, or reporting works.

  3. 03

    SEO and intent review

    The reviewer checks headings, metadata, internal links, search intent, entity context, and whether the page answers likely buyer questions.

  4. 04

    Founder review

    Vanshika Uniyal reviews important commercial, service, methodology, and trust pages before publication.

  5. 05

    Freshness schedule

    Commercial pages are reviewed approximately every 90 days, service pages every 180 days, and trust pages annually or sooner when practice changes.

FAQ

Questions about this standard.

Pages are written by the Genesis Edge Editorial Team and important pages are reviewed by Vanshika Uniyal, Founder of Genesis Edge Marketing.

A service change, pricing change, policy change, material correction, search-platform change, or new evidence can trigger review before the regular schedule.

Minor formatting or spelling edits do not necessarily change the material review date. Substantive updates do.

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